Jump to content

Hotelier posts fake reviews on tripadvisor


TammyWright

Recommended Posts

Hotelier posts fake reviews

JAMES ADAMS

 

A SCOTS hotelier has been artificially boosting his establishment's ratings by making up reviews and posting them online, it emerged last night.

 

David Bremner, owner of the Drumnadrochit Hotel by the banks of Loch Ness, was reported to have admitted writing glowing accounts from non-existent guests on the TripAdvisor website for travel information.

 

Bremner wrote: "My parents stayed many years ago and said what a lovely spot this place was. They were so right!"

 

Another fake recommendation stated: "Well done to the staff, who were really charming ... The food is outstanding ... Believe me you'll love it."

 

Bremner was reported to have admitted the ploy but was apparently unrepentant. He is reported to have said: "Maybe I shouldn't have done it. But I don't think it's that big a deal."

 

However, Bremner's motive for posting the reviews could be explained by genuine assessments of his establishment, which included complaints of high prices and shabby rooms.

 

TripAdvisor.com has more than 20 million visitors a month and, while people must register before posting reviews, only site moderators are there to catch self-aggrandising postings.

Link to comment
Share on other sites

That sucks! I know a lot of people trust TripAdvisor. But I will say that when I check it often go directly to the bad reviews to see what they say or if they seem be3lievable. I'm sure if people are writing good reviews about their own places they're also writing negative reviews about their competition. Yuck!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...