Martoca looks like it's a location to host events. Event Connection Plaza has several different companies that work on events. Two rental companies: Grupo Chalita and Trendy Mob. There's Eventos en Vallarta and Mobiliario. Plus several of the caterers also handle rentals, but everyone that I talk to seem like they price things very high. Especially compared to U.S. prices. I would think that Mexico would be much cheaper.