The thing that gets me sometimes is that there is a great review (not always photography - sometimes florists, dj, other vendors etc) but you look into the users profile and the review is their first post. I just don't know how authentic the review is. I wonder if there should be a post count that users need to get to in order to post a review (like the 150 to download). Otherwise, it could be vendors themselves posting reviews. Just my thoughts.