I found "the" dress at the first shop I went to (in Minneapolis, MN during a shopping trip with my mom and sister), it was like the 5th dress I tried on but at the time I couldn't believe that I had found it so early after trying on so few dresses. I searched for a shop in North Dakota (where I live) that carried the dress and ended up finding one in Fargo!! I visited the store 3 times before finally committing and ordering! As for the "wow" factor, I think I lucked out. After first getting engaged and doing a little dress searching online I had a vision of myself in a dress that I hadn't seen yet online (i combined a couple styles in my head...very dangerous! lol) BUT I found it!!! So, yes, I had that "wow, this is the one" moment for sure!!