Hotel signage is down, 100% official. This hotel is undergoing a transformation. We know the former director of marketing and sales who moved on to open another Playa Mujeres hotel, very near to La Amada and Exc Playa Mujeres hotels.
As a hotel is taken from the non gay crowd, a new hotel opens to "any crowd"... http://villapalmarcancun.com/villaSuites IN fact, we had a meeting with Villa Palmar and was told that soonish (i bet now) they are selling rooms at discount pricing as the hotel does some transformation during the building out process. They will be doing weddings there, hopefully soon!
Angela, the former Blue Tulum coordinator is also one of our personal friends. At breakfast last week, she told us she still lives in the hotel and they are under opteration for the full switch, the Gay community is now their new target demographic for sales, confirmed. This hotel is going through a very expensive process of branding change and demographic change, its like a rebirth.
Problem is, Blue has done this like 3 or 4 times in the last handfull of consecutive years. Dang yall, can you get something together so the folks don't loose our minds Espero algo bien
Cheers!
matt