The media problem is a biggie. It really is such a huge country and this area is so far from the major drug-related crime. And yet, it is difficult for people to grasp that. Here is a GREAT article written with a lot of wit and humor you can forward to your worrying family: "How Not to Get Beheaded in Mexico". I particularly enjoy the part: "Do not, under any circumstances, take a job with a major drug cartel. Just say no." Hope it helps!