I am Director of Marketing for my company...and just wanted to throw my 2 cents into this. Print advertising is on its way out!!! We get the LOWEST response rate from print ads, followed closely by Direct Mail. I understand each industry is different, but I really do believe print ads are becoming obsolete. For my company, I spend more of my budget on internet-based marketing, whether it is through search engines, website modifications, special offers online, etc....