I told myself that I would spend $1k or less on my dress, but all the dresses that I kept trying on were just not doing it for me. Then I went to a Vera Wang sample sale and I found it immediately. On the rack I was not sure, but when I put it on I LOVED IT!!!!! My mom even said "This is the one!" I love my dress. That being said, I spent $3K. It was originally $10K. So in my mind I got a great deal. I still haven't posted my dress only because I don't want anyone to see it until the day of the wedding.